Cleanliness can be different. It can be truly clean.
Why have we changed the rules of the game?
A while back, we realized that less than 20% of plastic packaging is recycled, and the rest ends up in landfills and oceans. We found that terrifying.
Huge bottles filled with water, single-use plastic containers, and chemical-laden formulas that linger on your clothes or dishes...
That’s why we created Natulim, a detergent in the form of biodegradable strips that’s 100% plastic-free.
Who am I buying from?
We are David and Lluís, two young people passionate about the environment and innovation, who dream of changing the way we clean our homes.
Natulim is the alternative to traditional cleaning products.
No toxic substances in your home, no waste.
Products that are safe for you and the planet.
Our inspiration: nature 🌍
Nature inspires us every day. Every formula, every product, and every improvement we launch has a clear goal:
to make cleaning more sustainable, without compromising on effectiveness.
Every small action counts. Every wash makes a difference.
And although we’ve already achieved a lot, this is just the beginning.
Our Values
💚 Approachability
We talk to you the way we talk to each other: clearly, directly, and without beating around the bush. We want you to feel like part of the Natulim family.
💚 Talented People
We believe in good ideas and in what each person has to offer. We invest in the talent within our team and also listen to suggestions from outside.
💚 Freedom of choice
We offer sustainable alternatives, and you’re free to decide whether to use them—without being judged for it. We don’t look for the perfect customer; we aren’t perfect either.