Us | Natulim

 

How It All Began

We have always been aware of the environmental impact we have on the Earth, and we’ve done our part to help the cause.

Some time ago, we realized that less than 20% of plastic packaging gets recycled, with the rest ending up in landfills and oceans. We found this horrifying. So, we started searching for more sustainable solutions. While we discovered some eco-friendly detergents, the process didn’t convince us. Having to refill every time we ran out—considering the weight and the space they take up—was not ideal.

That’s why we created Natulim, a laundry detergent in biodegradable strip format that is 100% plastic-free. A sustainable cleaning solution for households, offering a range of innovative and eco-friendly cleaning products with 100% biodegradable and plastic-free packaging. With Natulim’s new detergent strip formula, we help the planet with every wash, without compromising cleaning power.

Throughout the process, our guiding principle was always:
"We want it to be environmentally friendly and effective at cleaning."

So we experimented and tested until we found the formula we have today. We couldn’t be more satisfied. Clothes come out completely clean with a natural fresh scent. But we’re not stopping here—we’re constantly improving! (In fact, we encourage you to write to us with your questions or suggestions here)

 

Who am I buying from?

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We are David and Lluís, two young individuals passionate about the environment and innovation, dreaming of transforming the way we do laundry into a much more sustainable approach.

We are supported by a wonderful team that shares our values and enthusiasm. From Barcelona, our goal is to bring our products to homes across Spain. That’s why we are working hard to expand our presence both online and offline (more and more physical stores are now selling Natulim), allowing us to offer Natulim to more people who want to join our movement. Are you in?

 

Our Mission, Vision, and Values as a Company

Mission: From the moment Natulim was created, we’ve been committed to offering effective and practical solutions that care for you and your surroundings, all in a responsible manner.

Vision: What do we expect for the future? That our small seed will grow and our contribution to creating eco-friendly cleaning products will become a new universal norm. Through this, we hope to contribute to a more sustainable world.

What are our values?

  • Closeness: We treat our customers as if they were part of our Natulim team, adapting to their individual needs and engaging with them personally.
  • Talent: At Natulim, we encourage and foster talent as a way to grow. We provide all the resources needed for it to flourish and to build a great team.
  • Freedom: We offer sustainable alternative solutions, and you are free to decide if you want to use them, without judgment. We’re not looking for the perfect customer—we aren’t perfect either.


¿Are you passionate about Natulim? Work with us!